The word ‘plant-based’ may have grown in international industry parlance, but the British Nutrition Foundation’s new study reveals that several individuals do not understand what it is. The market research company, YouGov did this survey for the BNF. This is not the first survey involving both organizations. In June last year, they revealed the results of another survey on the physical and mental effects of food eating habits on consumers during the COVID-19-induced lockdown. Keep reading to know about its respondents’ food-related perceptions.
‘Plant-Based’ Mistaken For ‘Vegan’ Or ‘Vegetarian’
Around 60% of UK customers state that they are not likely to be on a diet based on plant food items this year. Meanwhile, around 40% of the recent survey respondents feel that being on a plant-based food eating pattern is the same as following a diet comprising vegan items. On the other hand, 20% considered it the same as being on a veggie diet. Now, that is not true because veggie and plant-based diets may have dairy products, whereas the other diet lacks all animal derivatives.
The survey demonstrates that people aged between 25 and 35 years as well as 55 years or above are most likely to be on plant-based diets this year. The United Kingdom government’s ‘Eatwell Guide’ has only some recommendations on plant-derived food items. Just 10% of the study’s participants regarded it as the same as a flexitarian diet. In essence, it is almost the same as the so-called Flexi diet.
Quadragenarian And Quinquagenarian Participants Not Keen On Following The Diet
The least probable survey category to be on a plant-based diet is those aged between 45 and 54 years. That amounts to 66% of the survey participants. Meanwhile, the reasons why all who are interested in following the diet would do so are as follows.
- They do not agree with consuming meat
- They feel that the plant diet is more sustainable when it comes to the environment
- According to them, it is a much healthier diet
Participants Regard Lentils, Beans, Nuts And Garbanzo Beans As Table Staples
The survey participants were asked to choose the plant-based food items they consume at least one time each month. The best-known choices were lentils and nuts followed by beans and garbanzo beans.
The findings also reveal that more individuals who belong to the younger categories prefer processed products like Quorn items, as well as plant-based meat burgers and meatless sausages. Conversely, fewer individuals in the senior age groups said that they would choose those items.
Around 25% of every female and 17% of male participants state that they frequently have vegan milk products. On the other hand, vegan yogurt and cheese products are consumed less frequently.
About 25% of this survey’s respondents are not regular consumers of nuts, pulses, or meat-free sausages/mince.
It may be unsurprising that younger grown-ups seem to be selecting more items like vegan milk, plant-based meals and vegan yogurt as compared to the participants aged 35 or above. According to the Science Director of the BNF, namely Sara Stanner, that is because the plant food eating pattern appears to attract youngsters.
Health Concerns Keep Increasing Demand
Earlier independent studies show that vegan diets are likely to help with metabolism, as well as prevent diabetes and heart disease. Conversely, Stanner says that the most important step to a healthful diet is not to eliminate animal derivatives, but to consume various plant foods.
Many participants neither disagree nor agree with the notion that plant food items and beverages are healthier as compared to their animal versions. Animal food items like dairy products, meat, fish and eggs are vital sources of numerous vitamins and minerals, which include zinc, vitamin B12, iron, and calcium. Therefore, Stanner says that it is vital to balance our diet to confirm that we are having all the things we require.
Stanner agrees that a product being labeled ‘plant-based’, alone is unlikely to always ensure that it is healthy, considering the saturates, salt content and sugar content. Do you sometimes choose beverages and food items when busy? If yes, she recommends checking nutrition labels as well as choosing those products that are low in both sugar and salt.
The Plant-Based Food Revolution Is A Universal Phenomenon
The revolution had the second spot in the 2020 Top 10 Trends report from Innova Market Insights. On the other hand, the ‘Plant-Forward’ idea comes in at the second rank in the report for 2021. Innova Market Insights’ 2020 Consumer Survey suggested that health, sustainability, taste, and diet variety were the four causes for going plant-based.
When the divisiveness between meat and its alternatives keeps reducing, there has been an effort to ban the utilization of ‘meaty’ terms for meat-free brands. Interestingly, that effort has gained the attention of some of the biggest food industry players.